WWE Just Smashed into Hong Kong’s Beverage Scene—With Seagram’s Spiked
Get ready, Hong Kong—WWE has officially entered the drinks arena, and it’s bringing the full force of its global energy with it.
In a move that’s turning heads from Central to Kowloon, WWE has teamed up with Seagram’s Escapes Spiked to launch a bold new line of ready-to-drink (RTD) alcoholic beverages—and the flavor hits as hard as a steel chair.
With 8% ABV and three wild new profiles, the WWE x Seagram’s Spiked series is more than a drink—it’s a Premium Live Event in a can.
Already rolling out across the U.S. and gaining momentum overseas, this summer release is exactly what Hong Kong’s fandom-fueled, cocktail-loving crowd didn’t know it needed.
So whether you’re tuning into SummerSlam® or throwing a wrestling-themed rooftop bash in Wan Chai, this is your official cue to crack open the main event.
Flavors That Finish Strong: The WWE Seagram’s Spiked Series
Designed to match the spectacle of WWE’s biggest match cards, each flavor in this RTD trio is bold, fruit-forward, and packing a wrestler’s punch with 8% alcohol by volume:
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Rumble Punch™ – A chaotic fusion of strawberry, lemon, guava, and watermelon. Like the Royal Rumble in a can—sweet, tropical, and surprisingly intense.
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Pineapple Powerhouse™ – Pineapple and cherry with a lime finish. Think face-turn energy in a flavor that fights back.
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Slammin’ Blueberry™ – Blueberry lemonade with just enough tartness to sneak up like a finishing move.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY,”
SAID GRANT NORRIS-JONES, EVP AT TKO GROUP HOLDINGS.
“WE’RE PROUD TO LAUNCH WWE’S FIRST LICENSED RTD PRODUCT IN THIS POWERFUL PARTNERSHIP.”
Whether you’re watching Money in the Bank®, pre-gaming for SummerSlam®, or hosting trivia night in Tsim Sha Tsui, these are the drinks that deliver on performance and personality.
Hong Kong Fans, Get Ready to Sip Like Superstars
Hong Kong boasts one of Asia’s most passionate WWE fan communities, and the city’s cocktail culture is no stranger to innovation. Enter Seagram’s Spiked: a lineup that’s perfect for rooftop parties in Central, junk boat days in Repulse Bay, or living room main events in Yuen Long.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
SAYS JAIME POLISOTO, BRAND DIRECTOR OF SEAGRAM’S ESCAPES.
This partnership doesn’t just bring licensed drinks to the table—it brings retail appearances, live activations, and maybe even in-person meetups with WWE Superstars. While official Hong Kong events haven’t been confirmed yet, the buzz from international rollouts suggests that pop-up activations and themed bar nights could be coming soon.
More Than a Drink—It’s a Tag Team of Flavor and Fandom
Unlike the typical hard seltzer or low-proof cocktail, the WWE x Seagram’s Spiked collection pulls no punches. Its higher ABV, nostalgic flavor profiles, and bold branding make it stand out in a crowded RTD market—and resonate with a culture that celebrates over-the-top energy.
Expect Hong Kong’s event venues, themed bars, and fan communities to get in on the action. Wrestling-themed drink menus? Absolutely. WWE watch parties with exclusive cans? Count on it. Even cocktail lounges are beginning to explore how to remix these flavors into layered WWE-inspired concoctions.
Where to Find Seagram’s Spiked in Hong Kong
While these limited-edition WWE cans are just rolling out across the U.S., Hong Kong importers are already watching closely. Expect early arrivals at:
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Specialty liquor retailers in Central and TST
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Fan-focused pubs and watch venues
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Online craft drink marketplaces and pop-up tasting events
Given WWE’s global reach—and Hong Kong’s love of premium and collectible beverages—distribution could expand quickly once demand surges post-SummerSlam®. Stay tuned.
WWE Goes Beyond the Ring—With Beverage Branding That Hits
This collab is part of WWE’s broader push to expand its lifestyle brand beyond merch and media. The Seagram’s Spiked partnership includes digital activations, exclusive fan content, and tie-ins with live event broadcasts like:
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Money in the Bank® at the Intuit Dome
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SummerSlam®
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Survivor Series®
So whether you’re watching on a projector at a rooftop bar or in your own home theater, this beverage line will be part of the show—from the branding to your bar cart.
Final Bell: Drink Like a Champion, Party Like a Superstar
The WWE x Seagram’s Spiked series isn’t just here to refresh—it’s here to energize, entertain, and dominate the RTD game. With bold flavors, big names, and even bigger vibes, it’s the perfect match for Hong Kong’s high-octane social scene.
So throw on your favorite Superstar tee, cue up the entrance music, and crack open a can that brings the spectacle straight to your glass.
Because this summer in Hong Kong, the real main event is in your cooler.
