Sophie Turner Declares the Hugo Spritz the Drink of Summer—Now Hong Kong Is Catching On
If you’re in Hong Kong and craving a summer drink with global glam and local cool, meet your new obsession:
Hugo Spritz with ST-GERMAIN® Elderflower Liqueur.
Already hailed as the “it” cocktail of summer 2024 in the U.S., the Hugo Spritz is now making its way into Hong Kong’s most stylish hands—from rooftop bars in Central to alfresco brunches in Wan Chai.
And the buzz?
It’s only growing louder, thanks to actress and fashion icon Sophie Turner, who’s back behind the bar in ST-GERMAIN’s new summer campaign. Equal parts elegant and approachable, the Hugo Spritz is light, floral, fizzy—and impossible to resist. Whether you’re soaking in a Lantau sunset or hosting a happy hour in Aberdeen, this cocktail has arrived to make your summer brighter, one chic sip at a time.
Why the ST-GERMAIN Hugo Spritz Is Summer’s Must-Sip in Hong Kong
In a city that worships summer rooftops, seaside views, and social sipping, the ST-GERMAIN Hugo Spritz is a natural fit. It’s refreshing, low-ABV, easy to make, and beautifully photogenic. But it’s not just about good looks—this cocktail brings a flavor profile that’s light, subtly sweet, and herbaceous, ideal for Hong Kong’s warm, humid days.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
SOPHIE TURNER.
Here’s how to mix up the ST-GERMAIN Hugo Spritz:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish with fresh mint and a lime wedge
That’s it. Three ingredients, zero stress, and 100% vibe. Perfect for the terrace at The Murray, a junk boat on a Sunday, or even a Tuesday evening balcony moment.
Sophie Turner: The Unexpected Star of Spritz Culture
The Game of Thrones star-turned-mixology muse is adding charm to ST-GERMAIN’s lighthearted new campaign—complete with laughter, spritz-making, and just the right dose of summer escapism. Picking up where last summer’s viral hit left off, this sequel is all about having fun, mixing cocktails with friends, and not taking yourself too seriously.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS
IN THIS SUMMER’S SEQUEL AND,
WHILST I MIGHT NOT BE A CHEF, WHEN IT COMES TO MAKING THE PERFECT DRINK,
I’VE DEFINITELY FOUND MY SIGNATURE
– THE ST-GERMAIN HUGO SPRITZ.”
This campaign doesn’t just promote a drink—it promotes a mood. And for Hong Kong, where playful elegance meets fast-paced living, that message hits just right.
Where to Sip the Hugo Spritz in Hong Kong
From intimate hotel bars in Tsim Sha Tsui to beachside cafés in Stanley, Hong Kong’s bartenders are embracing the Hugo Spritz trend. With its floral notes, low-alcohol profile, and breezy European charm, it’s rapidly becoming a favorite in cocktail programs citywide.
Expect to find it on menus in:
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SoHo’s speakeasy lounges
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Tamar Park picnic setups
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Wan Chai happy hour hotspots
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Private events in Repulse Bay
And if you’re mixing at home, ST-GERMAIN is available at major wine and spirits retailers across Hong Kong, often bundled with recipe cards or seasonal cocktail kits.
A Cocktail That’s Perfectly Hong Kong
The Hugo Spritz is more than a drink—it’s a way to slow down and savor. With ST-GERMAIN’s signature elderflower liqueur, the cocktail offers a nuanced floral sweetness that feels simultaneously sophisticated and playful. Paired with sparkling Prosecco and minty lime freshness, it delivers a refreshing sip that’s ideal for Hong Kong’s tropical climate.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
SAYS EMMA FOX, GLOBAL VP OF ST-GERMAIN.
“HER EFFORTLESS CHARM AND JOYFUL SPIRIT CONTINUE TO MAKE HER AN IDEAL PARTNER FOR THE BRAND.”
From the French Riviera to Victoria Harbour
Originally a staple in the south of France and northern Italy, the Hugo Spritz has now officially gone global—and Hong Kong is embracing its cosmopolitan cool. It’s the rare cocktail that feels equally at home in a chic French bistro or an Aberdeen backyard barbecue.
And with global campaigns planned across Europe and the U.S., expect to see even more spritz-centric events arriving in Asia later this year. Whether it’s an influencer brunch in Central or a bespoke bar takeover in Kowloon, the spritz wave is only growing.
Final Sip:
Sophie Turner’s drink of summer isn’t just for L.A. rooftops or Paris cafés. It’s perfectly suited to Hong Kong’s cocktail culture—sophisticated yet fun, refined yet playful. So if you’re craving a seasonal switch from sugary bombs and bitter pours, pour yourself a ST-GERMAIN Hugo Spritz, kick back, and toast to living lighter, one sip at a time.
Because this summer in Hong Kong belongs to the Hugo.
