Hong Kong bourbon lovers, meet the spirit with a soul. Actors and longtime friends Ian Somerhalder and Paul Wesley, famous for their roles in The Vampire Diaries, have taken their passion for premium whiskey to a whole new level with the release of Brother’s Bond Regenerative Grain Straight Bourbon.
But this isn’t just another celebrity label—it’s a micro-batch, sustainably crafted single barrel bourbon, aged for seven years and designed to give back to the Earth.
Now launching exclusively at select 1 Hotels across the U.S., this bold, eco-forward bottle is catching international attention — from Texas to New York to cocktail circles right here in Hong Kong.
And for collectors, conscious consumers, and spirits enthusiasts across Central, Kowloon, and Lantau, it offers a new way to toast—to both flavor and the future.
Why Brother’s Bond Regenerative Bourbon Matters in Hong Kong
In a city where cocktail culture blends elegance with innovation, sustainability is becoming the new status symbol.
Enter the Brother’s Bond Regenerative Grain Bourbon, a spirit that doesn’t just impress on the palate—it aligns with modern values. Made from 100% regenerative grain, this bourbon actively helps restore soil health, support biodiversity, and reduce carbon emissions.
“AT BROTHER’S BOND, SUSTAINABILITY ISN’T JUST A BUZZWORD—IT’S AT THE HEART OF HOW WE CRAFT, CONNECT, AND GIVE BACK,”
IAN SOMERHALDER
“WE’RE RAISING A GLASS TO THE PLANET WITH THIS 1 HOTELS INITIATIVE THAT GIVES BACK TO THE EARTH AND THE COMMUNITIES THAT CARE FOR IT.”
From Central’s rooftop lounges to sustainability-driven restaurants in Wan Chai, eco-conscious spirits are more than a trend—they’re the future.
What’s Inside the Bottle: A Tasting Journey for the Mindful Drinker
Aged for seven years, and bottled at 95 proof, this micro-batch bourbon is smooth yet assertive. Every sip tells a story—from its regenerative roots to its expertly balanced flavor.
Tasting Notes:
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Color: Deep amber with copper undertones
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Aroma: Toasted oak, honeyed grain, dark cherry
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Palate: Ripe stone fruits, baking spice, charred oak
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Finish: Warm, long, layered with spice and soft leather
It’s the kind of bourbon you pour slowly, perhaps paired with a premium cigar or a post-dinner moment under the stars—whether on a Kowloon balcony or tucked inside a speakeasy in Sai Ying Pun.
“THIS INITIATIVE REFLECTS OUR DEDICATION TO SUSTAINABILITY—BECAUSE GREAT SPIRITS DESERVE TO COME FROM GREAT SOIL,”
STEVEN MINOR
CORPORATE DIRECTOR OF BEVERAGE AT 1 HOTELS.
From Hollywood to the Barrel: The Brothers Behind the Bond
For those who remember Ian Somerhalder and Paul Wesley as vampire brothers on screen, their second act as bourbon entrepreneurs might surprise. But since launching Brother’s Bond in 2021, the duo has taken the premium whiskey world by storm.
Their commitment? Quality, transparency, and purpose. Other Brother’s Bond offerings—like the Original Cask Strength and award-winning Bottled-in-Bond—have earned top global rankings. But with this release, the brand is making its boldest environmental statement yet.
Each bottle also supports Kiss the Ground, a nonprofit focused on regenerative agriculture—a rare example of celebrity spirits backing action, not just aesthetics.
Where Hong Kong Drinkers Can Sip Sustainably
While this regenerative release is currently exclusive to select 1 Hotels across the U.S., Hong Kong’s discerning drinkers can expect import allocations and curated tastings to appear later this year. Sustainability-focused bars, five-star hotels, and rare bottle importers in Central and Tsim Sha Tsui are likely early adopters.
If you’re traveling to New York, Miami, or L.A., you can sample the release at 1 Hotels bars or in-room with a 375ml collector’s bottle—a format that combines eco-luxury with convenience.
Planning a spirits-focused getaway? Add a sustainability story to your sip.
Why It’s the Right Time for Eco Spirits in Hong Kong
Hong Kong’s luxury drinkers are evolving. It’s no longer just about rare age statements or cask exclusivity—it’s about values. Regenerative agriculture, low-waste packaging, carbon offset programs—these are now part of the cocktail conversation.
And in a region where imported spirits dominate menus, Brother’s Bond’s planet-forward ethos brings a fresh, necessary perspective to the table (and the bar).
Final Sip:
The Brother’s Bond Regenerative Grain Straight Bourbon proves that great whiskey and great ethics can coexist. It’s a smooth, soulful sip crafted not only for celebration, but for connection—to the earth, to community, and to the future of spirits.
Whether you’re a collector in Mid-Levels, a sustainable bar owner in Central, or a conscious drinker seeking depth with your dram, this release is your invitation to pour differently.
Pour with purpose, sip with intention—because the best spirits start from the ground up.
