Craving that Beverly Hills cocktail vibe without leaving Central? Say hello to On The Rocks™ Premium Cocktails—the glitzy, ready-to-drink brand that’s shaking up Hong Kong’s home bar scene.
Fresh off a red-carpet takeover at the American Music Awards, and with Dylan Efron (yes, Zac’s brother) as its latest lifestyle ambassador, this brand is more than a drink—it’s a moment. Backed by top-shelf spirits, sleek design, and a vibe that screams “Hollywood with a twist,” On The Rocks is redefining what it means to sip in style.
Whether you’re poolside in Repulse Bay, tailgating at Sevens, or chilling on a Sheung Wan rooftop, these bottles are your shortcut to cocktail culture—no shaker or stirrer required.
From the Red Carpet to Your Rooftop
When Dylan Efron appeared backstage at the Fontainebleau Las Vegas for the American Music Awards, it wasn’t just a celeb moment—it was a brand signal. On The Rocks was the official cocktail sponsor of the AMAs for the second straight year, transforming the event into a velvet-roped showcase of mixology meets music.
“THE AMERICAN MUSIC AWARDS ARE ALL ABOUT CELEBRATING THE MOMENTS THAT BRING PEOPLE TOGETHER—AND THAT’S EXACTLY WHAT ON THE ROCKS™ IS CREATED TO DO,”
CAROL ROBERT
MANAGING DIRECTOR, U.S. RTD AT SUNTORY GLOBAL SPIRITS
With a campaign titled “Make It a Cocktail,” the brand invites you to elevate every occasion—from junk boat parties to jazz nights in Lan Kwai Fong.
Why On The Rocks™ Is the New Luxury Shortcut
Forget clunky cocktail kits and overpriced lounge drinks. On The Rocks™ Premium Cocktails delivers bar-quality pours using real spirits like EFFEN® Vodka, Hornitos® Tequila, and Cruzan® Rum—blended with natural flavors and bottled at just the right proof.
Crafted by bartenders, not marketers, the lineup includes:
-
Jalapeño Pineapple Margarita – Bold, spicy, and unapologetically tropical
-
Espresso Martini – Brunch-ready or midnight magic
-
Cosmopolitan – Sophisticated, pink, and never passé
-
Aviation – Floral and vintage
-
Blue Hawaiian – Because every sip should taste like vacation
New sparkling canned cocktails now bring even more convenience—with all the sparkle, none of the mixing.
Where to Find On The Rocks in Hong Kong
While On The Rocks has already taken over U.S. liquor aisles, distribution in Hong Kong is gaining momentum through boutique wine shops, upscale grocery chains, and online retailers.
Look for them in:
-
Premium bottle shops in Central, Wan Chai, and Tsim Sha Tsui
-
Pop-up tasting events at bars and luxury hotels
-
Airport duty-free shops and international e-retailers
Want a mini-bottle for your junk trip cooler or a full lineup for your next house party in Mid-Levels? You’ll find sizes and flavors tailored for every occasion.
What Sets It Apart for Hong Kong’s Sophisticated Sippers
In a city where cocktail culture meets convenience, On The Rocks is the perfect middle ground. Its premium, mixologist-level quality satisfies craft drinkers, while its grab-and-go format appeals to those with busy, elevated lifestyles.
Whether you’re pairing a Margarita with seafood at a Kennedy Town beach barbecue or cracking a Cosmopolitan at an after-hours gallery party, these cocktails travel—and taste—like a dream.
Final Sip:
In a world where flash often trumps flavor, On The Rocks™ Premium Cocktails delivers both. With Dylan Efron’s red-carpet cool, award-show street cred, and a growing global presence, this brand isn’t just Hollywood-approved—it’s Hong Kong-ready.
So next time you reach for a cocktail, skip the bar tab. Twist. Pour. Repeat.